Release of film Greed in the Sun (French: Cent mille dollars au soleil)

Screened at the opening of the Cannes festival, Henri Verneuil's adventure film starred Jean-Paul Belmondo, Lino Ventura and Bertrand Blier with Berliet trucks.

This film features three Berliet trucks in a long truck pursuit across the Sahara, chasing a big payoff: the legendary GBC 8KT "Gazelle" driven by Lino Ventura, the TB 015 driven by Bernard Blier and the TLM 10 M2 driven by Jean-Paul Belmondo. 

Film poster with a Berliet truck shown prominently

The film was overlooked by the festival jury, winning no awards, but it enjoyed popular success. The film's distribution and ripostes from Michel Audiard such as "in life we always share the shit, but never the money" gave it a cult following.
By 1953, Georges Clouzot had cast trucks (Dodge, White..) as real characters in his film The Wages of Fear, which was awarded the Palme d'Or at the Cannes festival.


Article :

Video : film extract :